Here is a quick way to avoid the dreaded question: “do you want do donate X$?” and start gaining more support by using the more friendly and positive question: “do you want to help”.
Getting people to see the one child in need instead of the millions suffering is one of the most potent tools in your fundraising toolbox.
The cool guys at Network for Good have put together this totally awesome free eBook.
The way to change a persons state of mind, without using logic or offending the person. It is a way of using confusion to get the person out of his “every day” state of...