This is the standard and the best way to construct a fundraising conversation. It has been tested in millions of of phone calls.
Tagged: Case Building
Getting people to see the one child in need instead of the millions suffering is one of the most potent tools in your fundraising toolbox.
The Yes-Ladder is the oldest trick in the book – anyone who has just spent a little time selling has used this potent and very easy tool. The whole point is to get the...