Case Building – Phone Fundraising

August 24, 2011September 28, 2018

Writing a Script

This is the standard and the best way to construct a fundraising conversation. It has been tested in millions of of phone calls.

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October 19, 2010September 28, 2018

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Getting people to see the one child in need instead of the millions suffering is one of the most potent tools in your fundraising toolbox.

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August 22, 2010September 26, 2018

Using the Yes-Ladder

The Yes-Ladder is the oldest trick in the book – anyone who has just spent a little time selling has used this potent and very easy tool.

The whole point is to get the person to say yes as many times as possible before asking for a buying decision.

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