The way to change a persons state of mind, without using logic or offending the person. It is a way of using confusion to get the person out of his “every day” state of mind in to a state of mind where he actually listen to what you have to say.
Perhaps the most misused tool is Telephone Fundraising is the option to set a call to “Call Back”. Don’t get me wrong – the call back option is awesome! But most new fundraisers don’t know how to use it.