This is the standard and the best way to construct a fundraising conversation. It has been tested in millions of of phone calls.
Category: Building a Case
Getting people to see the one child in need instead of the millions suffering is one of the most potent tools in your fundraising toolbox.
Getting partial acceptance to your claims will gradually allow you to logically convince the person about your course.
The Yes-Ladder is the oldest trick in the book – anyone who has just spent a little time selling has used this potent and very easy tool. The whole point is to get the...