Tag Archives: Read This First
Writing a Script
This is the standard and the best way to construct a fundraising conversation. It has been tested in millions of of phone calls.
I personally have made well over 10,000 phonefundraising calls and what ever campaign, organization or cause – the overall structure I here present is what works best. Continue reading
Posted in Building a Case, Writing a Script Tagged Case Building, Closing, Opening, Read This First, Script 3 Comments
Handling Objections Part 1: Introductions
Here is the method that has helped 1,000’s of telephone fundraisers to overcome objections. This is really “Objections 101” that anyone in sales and fundraising has to know by heart. Continue reading
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Getting people to see the one child in need instead of the millions suffering is one of the most potent tools in your fundraising toolbox. Continue reading
Part-Acceptance
Getting partial acceptance to your claims will gradually allow you to logically convince the person about your course.
Partial acceptance is a key ingredient in a fundraising conversation, it allows you to logically convince the person and to discover any objections before you ask for support. Continue reading
How to Open a Fundraising Conversation
The opener is the short conversation from the time the person says “Hallo” to the time you start making the case(a link is coming). A good opener can IMO actually double your cold calling success. I once conducted a semi-scientific … Continue reading
Using the Yes-Ladder
The Yes-Ladder is the oldest trick in the book – anyone who has just spent a little time selling has used this potent and very easy tool. The whole point is to get the person to say yes as many … Continue reading
Posted in Building a Case, The Front Page Tagged Case Building, Opening, Read This First 162 Comments
