Tag Archives: Case Building

Writing a Script

This is the standard and the best way to construct a fundraising conversation. It has been tested in millions of of phone calls.
I personally have made well over 10,000 phonefundraising calls and what ever campaign, organization or cause – the overall structure I here present is what works best. Continue reading

Posted in Building a Case, Writing a Script | Tagged , , , , | 2 Comments

1 > 2

Getting people to see the one child in need instead of the millions suffering is one of the most potent tools in your fundraising toolbox. Continue reading

Posted in Building a Case | Tagged , , , | Leave a comment

Using the Yes-Ladder

The Yes-Ladder is the oldest trick in the book – anyone who has just spent a little time selling has used this potent and very easy tool. The whole point is to get the person to say yes as many … Continue reading

Posted in Building a Case, The Front Page | Tagged , , | 156 Comments