Category Archives: Good to Know

How to Open a Fundraising Conversation

The opener is the short conversation from the time the person says “Hallo” to the time you start making the case(a link is coming). A good opener can IMO actually double your cold calling success. I once conducted a semi-scientific … Continue reading

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Pattern Interrupt

The way to change a persons state of mind, without using logic or offending the person. It is a way of using confusion to get the person out of his “every day” state of mind in to a state of … Continue reading

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Guidelines for Call Back

Perhaps the most misused tool is Telephone Fundraising is the option to set a call to “Call Back”. Don’t get me wrong – the call back option is awesome! But most new fundraisers don’t know how to use it. The … Continue reading

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How to Write Great Call Back Notes to your Fellow Fundraisers

Writing great notes when you decide that a person should be called back and you put him out in the common pool, i.e. you don’t create a “private call back”. You should always think – Will this information help the … Continue reading

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