Category Archives: Building a Case
This is the standard and the best way to construct a fundraising conversation. It has been tested in millions of of phone calls.
I personally have made well over 10,000 phonefundraising calls and what ever campaign, organization or cause – the overall structure I here present is what works best. Continue reading
Getting people to see the one child in need instead of the millions suffering is one of the most potent tools in your fundraising toolbox. Continue reading
Getting partial acceptance to your claims will gradually allow you to logically convince the person about your course.
Partial acceptance is a key ingredient in a fundraising conversation, it allows you to logically convince the person and to discover any objections before you ask for support. Continue reading