Category Archives: Building a Case

Writing a Script

This is the standard and the best way to construct a fundraising conversation. It has been tested in millions of of phone calls.
I personally have made well over 10,000 phonefundraising calls and what ever campaign, organization or cause – the overall structure I here present is what works best. Continue reading

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Getting people to see the one child in need instead of the millions suffering is one of the most potent tools in your fundraising toolbox. Continue reading

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Part-Acceptance

Getting partial acceptance to your claims will gradually allow you to logically convince the person about your course.

Partial acceptance is a key ingredient in a fundraising conversation, it allows you to logically convince the person and to discover any objections before you ask for support. Continue reading

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Using the Yes-Ladder

The Yes-Ladder is the oldest trick in the book – anyone who has just spent a little time selling has used this potent and very easy tool. The whole point is to get the person to say yes as many … Continue reading

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