Using the Yes-Ladder

The Yes-Ladder is the oldest trick in the book – anyone who has just spent a little time selling has used this potent and very easy tool.
The whole point is to get the person to say yes as many times as possible before asking for a buying decision.

Using the Yes-Ladder

Here is a quick example on how to use it: 

  • Do you think Global Warming is a big threat?
  • Do you think we should stop it?
  • After what we agreed about Organization XYZ, do you think we have a good chance at combating Global Warming?
  • Do you want to donate to Organization XYZ?

The reason why this works is twofold: 

  1. The Yes-Ladder can logically persuade the person to donate. Look at the example above – since he thinks WE should stop it and he thinks Organization XYZ is the solution – the logical thing to do is to donate.
  2. Something happens in our brain then we have said YES a lot of times – for some reason we just want to continue. This also work the other way around! So it is your job as a fundraiser NEVER to get the person to say NO.

Note: this is an example; please do not use this example without modifying it. The person will feel like you are manipulating him.

This entry was posted in Building a Case, The Front Page and tagged , , . Bookmark the permalink.

159 Responses to Using the Yes-Ladder

  1. levitra says:

    Now, if you are looking for such a brand, you should consider the Bourne shoes.
    It compares the design of vintage motorcycles to today’s
    models. Toe Size: The right shoe will not only fit well but will
    also be flexible in the toe area, with enough space for your feet to relax,
    without being pinched in very tight.

  2. I read this paragraph fully about the difference of most
    up-to-date and earlier technologies, it’s amazing article.

  3. Spot on with this write-up, I honestly think this web site needs a
    lot more attention. I’ll probably be back again to read more, thanks for the info!

  4. Eleanore says:

    However, based on the definition of radiation pollution, the energy transmitted,
    whether ionizing or non-ionizing, is harmful because it is capable of entering
    human bodies and affecting our systems in the same manner,
    as if we were receiving low doses of x-rays and gamma
    rays coming from multiple sources. Traditionally, nutritional studies were based on the science of identifying various vitamins and minerals needed by the human body to function correctly.
    Today computer integrated manufacturing, or CIM, is at
    the forefront of automation, controlling virtually the entire process of creating
    a component, from the design, engineering, to the forming or
    casting and to the machining stage using such as an intricate machine as a CNC.

  5. www says:

    Most of the girls are choosing the basic sheepskin slip shoes, as they are comfortable and stylish.
    Style- Most of us looks at the design and style while
    buying any item. Fresh pairs of UGG products arrive in latest designs and fake boots are replicas of these
    originals.

  6. school books says:

    Tremendous things here. I am very satisfied to peer your
    article. Thanks so much and I am looking forward
    to contact you. Will you kindly drop me a mail?

  7. zajrzyj says:

    Most of the girls are choosing the basic sheepskin slip shoes, as they
    are comfortable and stylish. The world is really shrinking and
    ideas are being shared around the globe at a rapid pace.
    Moccasin UGG slippers are quite popular among the men.

  8. Garland says:

    Usted puede visitar uno de los Centros de Asistencia al Contribuyente (TAC) del IRS ubicados en los que ofrecen ayuda personal a los solicitantes.

  9. This is a good way of making use of your money properly as you don’t have to purchase new
    clothes each time your stomach gets bigger.

  10. Mckinley says:

    As luck would have it, the death of the human body sometimes even acts as
    nutrition for some other organisms.

  11. Since it was released Agent Alice game had lots of great
    reviews but some of the users complained about cash being needed to fully enjoy the game.

  12. contact list says:

    If you are going for most excellent contents like myself,
    simply visit this site all the time for the reason that it offers
    feature contents, thanks

  13. IL PROCESSO GUCCI “Ceraulo killer? Non c’e’ una prova” MILANO Lo hanno seguito per
    sette ore rapiti dal suo senso intelligente
    dell’ironia, dalla logica certosina del ragionamento propria dell’entomologo del diritto, dell’artigiano cresciuto alla scuola del garantismo che non si rassegna alla prova
    indiziaria. E cosi’, alle sette di sera, quando l’avvocato Raffaele Della Valle conclude che
    “Benedetto Ceraulo non e’ il killer di Maurizio Gucci e dunque merita non l’ergastolo, ma un’assoluzione con formula piena che lo restituisca all’affetto dei suoi cari”, nell’aula della IV sezione della Corte di assise tutto sembra nuovamente in discussione e
    improvvisamente possibile, in un processo dato fino a ieri per
    morto perche’ dall’esito scontato.
    @(Gucci805Dream5hunz1GSaLMO)

  14. It’s really very complex in this busy life to listen news on Television, so
    I simply use web for that reason, and obtain the
    newest information.

  15. Your website lists a plethora of properties such as for example specific
    spaces, apartments, villas, bungalows, studios, workplace spaces, plots, and ware-houses.

  16. Wɦat a data օf սn-ambiguity аnd preserveness ߋf precious knowledge ɑbout unpredicted emotions.

    Loߋk intߋ my webllog – Australia B2B Marketing lists (http://www.youtube.com)

  17. Pilar says:

    Por esta razón, hay otras aplicaciones que va a hacer un mejor trabajo que aconsejaría sobre éste.

  18. Für 2013 hɑb ich es weitestgehend gesteckt, in die Wohlfühlzone reinzukommen.

  19. For newest news you have to go to see world wide web and on world-wide-web I
    found this web page as a most excellent website for most up-to-date updates.

  20. homepage says:

    It’s amazing for me to have a web page, which is valuable
    in support of my know-how. thanks admin

  21. Darin says:

    Eso sí, seguro que las cosas cambian para próximos eventos.

  22. Cada usuario decidirá con qué aplicación de mensajería se siente más
    agusto por diversos factores.

  23. So any form of social marketing on here needs to be really clever and really offer
    more value to the users.

  24. It’s genuinely very complicated iin this full
    off activity life to listen news on Television, thus I onjly use web for that reason, and take the
    hottest news.

    For an incrwdible informatife review please click the link to this blog; lavish skincare

  25. Joeann says:

    Excellent goods from you, man. I’ve keep in mind your stuff prior
    to and you are simplly extremely magnificent. I actually like
    what you hqve got right here, really like what you are stating and
    the way by which you assert it. You’re maing it entertaining and
    you continue to care for to keep it sensible. I cant wait to learn far more
    from you. That iis actually a great website.

  26. Pretty! This has been a really wonderful post. Many thanks for providing
    these details.

  27. Hi there, after reading this amazing post i am too glad
    to share my familiarity here with friends.

  28. Clickbank takes care of everything for you, and all you need to do is
    occasionally open the mail and deposit a check.
    With your Clickbank username, you are free to choose whatever marketing tools you want to use to
    attract more clicks and generate more sales. Clickbank commissions are
    extremely generous – commissions usually vary from 50% to 75%.

  29. This particular survey offering is open to just about anyone.
    Another one of the many real online jobs is survey-taking.
    Finding legitimate free data entry jobs is like finding a needle in a haystack.

  30. Of course, this debate rages on, but it is certainly something to consider about.
    First, interns should be familiar with federal regulations regarding
    internships. The final reason to consider an internship is really
    because it is really a resume builder.

  31. Alberta says:

    Thanks for sharing your thoughts on information.
    Regards

  32. Claudio says:

    Of course, this is a particular post. I like what I read here. Continuing with this trend and will keep reading
    thank you

  33. Jonathan also created EBOC (Entrepreneurs & Enterprise Homeowners Neighborhood),
    a private online business Courses for college credit (https://twitter.com/goofy08099668) discussion board.

  34. GeGate says:

    精准医疗又叫个性化医疗,是指以个人基因组信息为基础,结合蛋白质组,代谢组等相关内环境信息,为病人量身设计出最佳治疗方案,以期达到治疗效果最大化和副作用最小化的一门定制医疗模式。因此相较传统医疗,精准医疗具有针对性、高效性及预防性等特征。

    美国医学界在2011年首次提出了“精准医学”的概念,今年1月20日,奥巴马又在美国国情咨文中提出“精准医学计划”,希望精准医学可以引领一个医学新时代。10月8日,2015全球创新论坛纽约峰会在纽约穆迪总部大楼举办。乐土投资集团CEO刘如银在峰会上介绍了他的精准医疗生态圈的想法。

    刘如银介绍了乐土投资在美国的国际化实践,包括在美国的地产投资拓展,以及最新投资的医疗健康项目。乐土投资集团(CLIG)定位以硅谷的高科技投资为引擎,以科技医疗和互联网金融为两翼,链接最具价值的深科技健康项目,服务国际大健康和科技发展。

    美国财政预算计划在2016年拨付给美国国立卫生研究院(NIH)、美国食品药品监督管理局(FDA)、美国国家医疗信息技术协调办公室(ONC)等机构共2.15亿美元用于资助这方面的科学研究与创新发展。

    刘如银说:美国的精准医疗主要是围绕着基因组、蛋白组等方面的检测,也就是围绕分子生物学的特性,针对个体化的病理特征进行治疗。而我们所关注的不仅如此,更是系统化的,全过程、全要素、全局性的对医疗过程和临床实践进行优化。我们所指的精准医疗也是针对每一个病人的具体病情,正确选择并精确的应用适当的治疗方法。刘如银认为:精准医疗的最终目标是以最小化的医源性损害、最低化的医疗资源耗费去获得最大化的病患的效益,其前景不可限量。

    精准医疗要做到个性、高效及预防的关键在于筛查和诊断,因此基因测序等检测诊断技术的发展是关键。成本的下降让基因测序商业化市场的打开成为可能,基因测序技术的成熟和商用经过了多年的发展,1980 年自动测序仪出现,2001 年完成了人类基因组框架图标志着这一技术的成熟,2007 年二代基因测序技术大幅降低测序成本,使得这一技术应用出现可能,以走在前列的Illumina 公司为例,该公司自2007 年起把当时每个基因组的测序成本费用从1000万美元降到了当下的1000 美元, 根据Illumina 公司数据,全球NGS(二代基因测序)的应用市场规模预计为200 亿美元,药品研发和临床应用是增速最快的领域,增速超过15%,肿瘤诊断和个性化用药是最有应用前景的领域,市场规模120亿美元。乐土投资与Illumina以及新一代的基因检测公司Genalyte, Centrillion都有着合作关系。

    刘如银说:精准医疗作为医疗模式的革新对提高我国国民健康水平有重要意义,将在基因测序技术发展和国家政策的推动下迎来黄金发展期。精准治疗是下一个新兴朝阳行业,我们关注基因测序、肿瘤诊断及个性化用药等相关投资机会。

    全球创新论坛纽约峰会由全美华人金融协会(The Chinese Finance Association, TCFA) 主办。全美华人金融协会于一九九四年在美国成立。分布在世界各地的会员来自华尔街投行、基金、监管部门、和学术界,已成为联系中美金融界最重要的桥梁之一。协会定期举行学术年会。协会本部设在纽约,并在波士顿,华盛顿,旧金山,伦敦,香港,北京和上海等金融中心设有分会。

    原招商银行行长马蔚华,中信银行美国分行行长文兵,汉世纪投资管理有限公司合伙人吴皓,联合国南南合作办首席经济与投资专家杨庆宏等参加了本年度会议并发表了讲话。

  35. u says:

    Hello, the whole thing is going perfectly here and ofcourse every one
    is sharing information, that’s really good, keep up writing.

  36. This particular survey offering is open to just about anyone.
    Also, Craigslist is full of many old jobs and suspicious jobs, so one needs to
    take their offerings with a grain of salt. Some people look to the internet in order to find methods of making money.

  37. More affiliate marketing tips and reviews at the blog youraffiliatebuddy.

    You make money by being an affiliate with Clickbank, which means you will be earning a commission by
    selling other people. First, you need to choose things that are connected using the content of
    the website.

  38. Si sigues una dieta para adelgazar, te conviene completar el carro de la adquisición con verduras y vegetales para
    prepararte ricas ensaladas y estofados.

  39. For the time being we have examined Growtopia hack with greater
    than 1000 growtopia accounts and none until now has been banned.

    Revew my web site; growtopia hack no download

  40. Thanks for the good writeup. It in reality was once a amusement account it.
    Look advanced to far introduced agreeable
    from you! However, how can we be in contact?

  41. Great looking web site. Think you did a bunch of your very own html coding.|

  42. Thanks a ton! This is definitely an incredible online site.|

  43. The class of 2010 gained $188,000 generally, up 7 % from the course
    of 2008, yet the most affordable of all the top-seven colleges ranked
    by Forbes, owing to students’ lower wages on access to the MBA.

    Here is my homepage – Crain’s Chicago Business: Chicago business & financial …
    (toptera.comyr.com)

  44. Rafael says:

    Hola, exelente informacion, y aprobecho para recomendar este curso para adelgazar rapido y facil

    La Dieta de 3 semana

  45. FaƄulous, what a webpage it іs! This web site gives useful
    data to uѕ, keep it up.

  46. nba mt coins says:

    Wow, gorgeous site. Thnx ..

  47. My spouse and I stumbled over here by a different page and thought I should check things out.
    I like what I see so now i am following you. Look forward to checking out your
    web page again.

  48. Connor says:

    In order to write into a www facebook login [Connor] member's wall, click their
    profile link, find the “Wall” option, get into the
    text of. Uninstalling and reinstalling Facebook mobile on the Android device could fix some issues you could be experiencing.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>