Perhaps the most misused tool is Telephone Fundraising is the option to set a call to “Call Back”. Don’t get me wrong – the call back option is awesome! But most new fundraisers don’t know how to use it.
The problem is that most fundraisers can’t recognize a hidden “NO – I DON’T WANT TO DONATE”.
- “I don’t have time”
- “I don’t have money right now, call back in a month”
- “Can you send me something”
- “I want to check your homepage”
- “I have to talk with my wife”
- “Let me think about it”
- “I just need to go over my budget”
How to solve the problem:
Simply ask: Do you want me to call you again?
The Role of Thumb: Only set a common call back to a call YOU would like to take!
In most contact project the fundraiser is only/mostly recognizes for his hit rate – this creates an incentive to hit the “Call Back” button instead of the “Not Interested” button. Please read my “Why Hit Rate Suxx” post.
Please check out The guide to Writing Great Call Back Notes.